Were you aware that 31% of deaths in swift water rescues were the first-respondents themselves? That number is unacceptable to us, and we are going to make certain that it remains unacceptable to everyone. There is ALREADY a successful campaign that brings awareness to the 69% of swiftwater INCIDENTS that involve the greater public at large, and now it is time to bring that same level of awareness to all of those that PERISH trying to save them.  Our goal is to lower that number to zero.